About

A talented and hands-on design leader with 10+ years creating beautiful, functional, user-centered designs. Leads multi-disciplined teams with strategy and direction to drive stunning, product design. Collaborates closely with technology and product peers to creatively problem solve and deliver unique and innovative solutions to complex challenges.


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PROFESSIONAL EXPERIENCE

AJF Design, LLC | San Francisco, CA

UI/UX Design Direction, 2015-present

AJF Design provides design and UX services including hands-on design and direction to product teams. Notable clients include Twitter, Eventbrite, SpaceX, and Narvar.

SpaceX | Hawthorne, CA

Software Design & UX Consultant, 2016

SpaceX designs, manufactures, and launches advanced rockets and spacecraft, including the Dragon 2. Touchscreen displays in Dragon 2 provide real-time information on the state of vehicle capabilities – anything from position in space, to possible destinations, to the environment on board.

  • Translated astronaut responsibilities during phases of flight into software requirements, working with space operations team to create wireframes and UI flows for touchscreens

  • Prepared and presented designs and UI flows to SpaceX teams and NASA clients, including Dragon crew astronauts

  • Developed style guide and design specifications for unique conditions of space travel, such as touch targets for astronaut gloves and legibility during screen vibration

  • Worked closely with software engineers to understand hardware and technical limitations, identifying and prioritizing user experience gaps and design dependencies

  • Delivered detailed designs and production assets to software engineers

Eventbrite | San Francisco, CA

Design & UX Consultant, 2015-2016

Eventbrite is a global marketplace for live experiences, offering apps and tools for event organizers and consumers to find, create, and manage events.

  • Reimagined the Event Creation product experience, partnering with in-house design and research teams to optimize user flows and incorporate new features, including event listing design and layout controls, within a responsive web product

  • Created concepts, wireframes, user flows, and screen designs for socially driven event discovery iOS mobile app

  • Presented design work and concepts to internal leadership and company board member

Sony Corporation | San Francisco, CA

Associate Creative Director (Sr. Manager), 2012-2015

  • Sony's Global Design Framework consolidated regional web properties in over 60 countries and 26 different languages into a single platform with a globally shared back-end, CMS, and responsive design system.

  • Directed a team of 10–14 designers, UX architects, strategists, and front-end developers producing and designing product content experiences for global users

  • Led the design of browser-based software, defining vision and strategy, representing product requirements in wireframes, designing application UI patterns and components, and working closely with global engineering teams in India and Turkey

  • Contributed to the creation, implementation, and evolution of a modular style guide and UI component library through concept, direction, and hands on design

  • Worked globally with teams in Japan, England, Belgium, India, and Turkey; including extended travel to Tokyo, Japan and Istanbul, Turkey

  • Guided agency produced video and photo shoots from concept to production

Sapient | Santa Monica, CA

Senior Art Director (Manager), 2005-2011

Leading design and technology agency delivering holistic solutions for e-commerce, web, and device. The company partners with Fortune 500 clients in industries such as consumer electronics, travel, and communications.

  • Directed design and creative projects for multi-disciplined teams of designers, developers, and copywriters executing large scale e-commerce and web redesigns for enterprise clients

  • Guided career growth and regular performance reviews for up to 5 direct reports

  • Partnered with project management to effectively manage team work load and schedules

  • Presented and pitched projects and design solutions to clients and decision makers

  • Coached client teams to structure and improve design organization, process, and delivery

Sequel Communications | Providence, RI

Designer, 2004-2005

  • Assisted senior designers and creative directors on all studio projects

  • Participated in brainstorming and concept creation activities

  • Provided on-site design services for studio clients

  • Designed books, brochures, posters, websites, icons, and illustrations

EDUCATION

Rhode Island School of Design

Providence, Rhode Island
BFA Graphic Design

  • Extensive studies in typography, design, grid systems and color

  • Strong focus in conceptual thinking and design process and theory

  • Secondary studies in illustration, photography, sculpture

TECHNICAL SKILLS

  • Expert proficiency in Sketch & Adobe Photoshop/Illustrator

  • HTML, CSS, and extensive experience working with developers and engineers

  • Photography, illustration, icon creation, sketching and drawing by hand

  • Design direction, design management, presentation experience

SpaceX Crew Dragon Touchscreen Application

Say Hello!

I am currently working as an independent contractor, providing UI and UX design consultation for startups and product teams.

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