While working at Sony, I spent many early mornings trekking around LA or SF with a full crew, out chasing light for photo and video shoots. My role was to provide creative direction to the video production teams and photographers. This included everything from casting, wardrobe, locations, staging, shot and angle selection, and most importantly concept review and direction. After the shoots, I reviewed video cuts, photo choices, and retouching. Final assets were used all across the globe on web, in print, and at trade shows like CES.