While working at Sony, I spent many early mornings trekking around LA or SF with a full crew, out chasing light for photo and video shoots. My role was to provide creative direction to the video production teams and photographers. This included everything from casting, wardrobe, locations, staging, shot and angle selection, and most importantly concept review and direction. After the shoots, I reviewed video cuts, photo choices, and retouching. Final assets were used all across the globe on web, in print, and at trade shows like CES.
Waterproof Walkman Video | Agency: HMX Media
Waterproof Walkman Lifestyle | Photographer: Lou Mora
Xperia Tablet Lifestyle Photo | Photographer: Zen Sekizawa
Portable Speaker | Agency: HMX Media
Portable Speaker | Photographer: Jarrod Duncan
Camera Overview Video | Agency: HMX Media
Camera Lifestyle Photos | Photographer: Zen Sekizawa
PlayMemories Video (as shown at CES) | Agency: HMX Media
I am currently working as an independent contractor, providing UI and UX design consultation for startups and product teams.