Worked on a project redesigning Sony's US e-commerce website. I started the project as the senior designer, establishing styles and foundational design elements like buttons, type, grid, and interface UI components.

Soon after that, I stepped into a lead role, partnering with an architect to direct a large design and development team (10-14 people). The team designed and built everything from unique category browsing experiences, microsites, product pages, and transactional flows like commerce and custom-to-order purchasing paths. In addition to overseeing all of the team's design and development projects, I provided design direction and mentorship, and also remained active as a hands-on contributor on high-priority projects. My tenure on this project lasted 3yrs with well over 20 project tracks completed.